Blackberry: A Redesign
**This is a student project. It is created for academic fair use and is not intended to represent the Blackberry brand in any way.**
Objective
Rebrand a dead, dying or defunct brand and facilitate a brand
strategy by providing the potential and scope of the new brand based on its redesign.
Process Description
I chose to explore the brand Blackberry. This project was intensive in its approach to rebranding through deep understanding of the core ethos of the brand while projecting new ideas and scope by creating a new identity and brand guidelines. In the process, I learnt to develop logo sketches and computer renders for logos along with a wholesome understanding of how to market the brand as it's own identity and in-collaboration with other brands.
Publications
For a comprehensive exploration of the process, be sure to delve into all the remarkable amount of work that has been done to understand the nature of identity.
