[ Objective ]

Rebrand a conference called Off Grid which was held in New Zealand and Australia. The aim is to increase awareness and attract more attendees to the conference in the process.

[ Description ]

The Off Grid conference emphasized on experiential design and travel between various cities. Experiential design is a broad concept that encompasses the idea of using all our senses to experience design. Keeping in mind this thought, I progressed by creating a design that focuses on an experiential journey connecting people to place keeping them engrossed on this design getaway. The elements and imagery are subtly hinting at a mysterious path waiting to be unraveled. This project included a redesign exercise that would span across posters, websites, apps, program booklets, name tags and signage keeping a consistent visual system for all.

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