[ Objective ]
Conceptualize (and execute) a solution to an existing social issue by creating an aesthetically and philosophically cohesive visual system that can work across various media and platforms.

[ Process ]
The name comes from Native American tribes Wampanoag and Narragansett referring to the benevolent little people of the forest that bring good fortune and provide supernatural assistance to those that respect them. These environmentally respectful oriented views are worked into the brand ethos of sustainability and self-help that contribute to saving the environment.

 

[ Description ]
In this project, I attempted to create an environmentally-conscious brand to tackle the use of plastic in the cosmetic industry contributing to climate change.

 

After researching the subject thoroughly, I designed and developed a sustainable and reusable service, a software interface for an app, and a user-oriented website for natural cosmetic solutions.

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