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[ Objective ]

A type specimen study that gives an understanding of a typeface by accentuating it’s characteristics, legibility at various point sizes, hierarchy in displaying information and overall intent for look and feel of the typeface.

[ Description ]

Gotham was the typeface I chose to study. This rounded typeface, as simple as it seems, was interesting to work with. To illustrate the characteristics of this typeface, I extended my study with a concept based on Richard Saul Wurman’s Information Anxiety. The book I created focuses on the concept of categorizing information into 5 hat racks which is Location, Alphabet, Time, Category and Hierarchy (or LATCH). This concept of information was a pleasurable way to give information about the typeface. The categorization added to the visual representation and hierarchy
of information for the typeface as a whole.