top of page
blue-design-background.png

Ex Machina: A Type Case Study

Objective

Create a series of posters through conceptual experimenting of philosophical ideas through a deeper understanding of the typeface Century Gothic's form and flow. Using two characters, create a narrative that eventually leads you to create motion film posters.

Process Description

Picking the characters “O” and “V” connected the idea of contrast for me within language and semantics. The form of the characters are rounded (soft) and pointed (sharp) respectively, which helped me create a story that lead to a series of experiments with paper, ink, frozen gel, dye colour and LED matrix lights.

In the process, I researched and reflected on the dichotomy of human behaviour and our own hypocrisies.

 

After further reflection, I decided to choose the motion film - Ex Machina - to help showcase polar-opposite interactions humans have with technology. As a species, humans are prideful and excited by their progress within technology as long as it is on their terms. Humans can also change their demeanor to a "sharper" one when technology threatens human life itself. This contrast is what I found most fascinating in this process while leaving room for creative expression.

01.jpg
04.jpg
03.jpg
02.jpg
IMG_20180314_010728134_TOP.jpg
IMG_20180314_010816041.jpg
Lights.gif
All Poster Mockup.jpg
bottom of page