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[ Objective ]

Create a series of posters by experimenting with the ideas based on your understanding on type - Century Gothic. Using two alphabets, create a story with the two eventually leading to a concept.

[ Description ]

Picking the alphabets “O” and “V” connected the idea of contrast for me. The  form   of the alphabets are rounded and pointed respectively which   helped me create a story that lead to a series of experiments with paper, ink, frozen gel, dye color and LED matrix lights. The journey taken was to understand a concept within human behavior that lead to choosing a motion picture that could fit the experiments concept. I picked Ex Machina, a movie based on AI and how humans can switch between being indifferent, easy going to attentive and on their feet (for their lives), which is a huge contrast in itself.