[ Objective ]
To study, understand and design a company’s Annual or Corporate Responsibility report keeping in mind the visual communication of charts, hierarchy is information and overall feel that goes with the company’s ethos and mission.
[ Description ]
Canon is the company I chose to work with for this project. Being a big company that focuses on selling printers and camera’s, I chose to use pixels as the concept that summed up both those products well. Pixels are the unit used for resolution of the image as well as for print. The original report had issues with pacing, hierarchy and delivery of information. It was a challenge to overcome these problems, create a system that communicated information at all levels of hierarchy (in text), created infographics to represent visual data, and edited imagery to keep the layouts visually cohesive with the system and provide aesthetically pleasing compositions for the new report.