**This is a student project. It is created for academic fair use and is not intended to represent the Blackberry brand in any way.**

[ Objective ]

Rebrand a dead, dying or defunct brand and facilitate a brand
strategy by providing the potential and scope of the new brand based on its redesign.

[ Description ]

I chose to explore the brand Blackberry. This project was intensive in its approach to rebranding through deep understanding of the core ethos of the brand while projecting new ideas and scope by creating a new identity and brand guidelines.  In the process, I learnt to develop logo sketches and computer renders for logos along with a wholesome understanding of how to market the brand as it's own identity and in-collaborating with other brands.

Website Logos-07.png
List-01.png
List-02.png
List-03.png
10.png
08.png
07.png
06.png
01.png
04.png
03.png
02.png
15.png
13.png
12.png
11.png
09.png
05.png
14.png