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©2018 by avantikaj.com.

**This is a student project. It is created for academic fair use and is not intended to represent the Blackberry brand in any way.**

[ Objective ]

Rebrand a dead, dying or defunct brand and facilitate a brand strategy by providing potential scope based on
the redesign.

[ Description ]

The brand I chose was Blackberry. This project was intensive in its approach to rebranding by understanding the core ethos of the brand and projecting new ideas by creating a new look and logo along with the brand guidelines.  In the process I learnt to develop logo sketches and computer renders for logos along with a deeper understanding of how
to market the brand solo and while collaborating. For design process and information visit: securecommunications.co